After each team selected 3 solid directions, they began the process of concept validation. To do this they presented their concepts to market specific stakeholders and had them evaluate each as they related to their original design requirements. In this phase students prepared interview guides and ranking tools to best capture the users views.
Quite often the findings from this phase alter what designers thought was the final directions and a hybrids of key attributes from a concept that meld to ultimately create the final direction. This was the case for all our teams. The results are have been veryexciting and each team is pushing forward to complete their final designs, semi-functional prototypes and presentation boards. Below are examples of our validation process.